1. Introduction

Dixy Chicken (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website or place an order.

2. Data We Collect

• Identity Data — Name, delivery address, telephone number.
• Transaction Data — Order details, payment method (no full card numbers stored).
• Technical Data — IP address, browser type, device information, cookies.
• Marketing & Usage Data — Pages visited, time spent, marketing consents.

3. How We Use Your Data

We process personal data to:

• Fulfil and deliver your orders.
• Manage your account and provide customer support.
• Send transactional emails (order confirmations, receipts).
• Send marketing communications where you have consented.
• Analyse site usage and improve our services.

4. Legal Basis

We process your data under the following legal bases:

• Contract: To fulfil your orders and administer our contract with you.
• Consent: For marketing communications, you may withdraw consent at any time.
• Legitimate Interest: For fraud prevention, security, and improving our website.

5. Data Retention

We retain:

• Order and transaction records for up to 6 years for VAT/accounting compliance.
• Marketing data until you withdraw consent or unsubscribe.
• Technical logs for up to 12 months to monitor and improve performance.

6. Your Rights

Under data protection laws, you have the right to:

• Access the personal data we hold about you.
• Correct any inaccurate or incomplete data.
• Request deletion of your data (subject to legal obligations).
• Restrict or object to certain processing activities.
• Withdraw consent at any time for marketing communications.

7. Contact Us

For privacy inquiries or to exercise your rights, please email info@dixychicken.com or call 0191 555 6555.